I practice with the mantra, take care of your patients and your patients will take care of you. I refuse to have a practice management company tell me how to treat patients that walk in the door. If you are looking for a chiropractor that sets you up on a set treatment plan that lasts a couple months, you are looking at the wrong guy. I attend state convention twice a year and I genuinely feel like the odd man out sometimes when I indicate that I treat a patient for three times and release them. This tends to be a no-no in the eyes of other chiropractors. I pride myself on treating patients how I would want to be treated if I were to walk into the office.
I’m a very open person, if you ask me a question, I will answer you very openly and honestly and like building a long standing relationship with the individual patient. I have zero desire to treat 50-60 patients per day as I feel that you lose the personal interaction with patients and this is one of my favorite parts of my job. I pride myself on trying to be as open as I can with treatment and treatment options that are available for patients. If I can help, by all means I am willing to help but if chiropractic care is not right for a person, I will be the first person to indicate that you may need to seek alternative care.
When starting into practice, I spent a lot of money on advertising and digital marketing through the local cable company with targeting. You want to know how many long standing patients I got from that…..1 and he might be the nicest old man in town but he comes in about 6-7 times a year but the advertising definitely did not return what I spent on it. As a young chiropractor, you will find out that no matter how many screenings or talks that you provide, your best patients will come from word of mouth referral. Treat everyone that walks in the door with the best care that you can provide and they will turn into your best advocate.
Patients will come and go, it is really a tough concept to grasp, but there are so many chiropractors that some will remain very loyal to you and some will hop around. Treat them all the same and kill everyone with kindness. Have a smile on your face and keep an upbeat attitude towards the day. Trust me, you will have good days and bad days and your finances may look fairly bleak but stick to your guns and things will work out.
You don’t need to spend hundreds or thousands of dollars a month to a company to tell you how to run YOUR business. If you feel that this is the best option for you, go for it, but just know you are perfectly capable to doing it without them. It can be very frustrating working in the same vicinity as chiropractors that use management companies, as the giveaways and gimmicks can be irritating to explain to patients but I plan on sticking to my plan, as I feel every other chiropractor should.
We are now five years into practice, taking care of patients, building relationships and trying to be an overall decent person in hopes that in combination a practice and a following will flourish. I will try to elaborate on this concept throughout the posts, but if you have any specific questions feel free to contact me.